Sean John Hip Hop clothing and accessories - established in 1998.

Sean John is a clothing and fragrance line founded by hip-hop mogul Sean Combs A.K.A Sean John, in 1998. Sean "Diddy" Combs has always incorporated his acute sense of style into every aspect of his life. In 1998, Mr. Combs decided to fulfill a life-long dream when he launched a signature collection of sportswear under his name Sean John. Sean Combs created the line to fill a void in the market for well-made, sophisticated fashion forward clothing that also reflected an urban sensibility and style. The collection is separated into categories including Sean John, Bad Boy Sportswear, Sean John Tailored, and Sean John accessories. Product categories include suits, knitwear, bottoms, outerwear, leather accessories, shirts, ties, hats and denim. Sean John has also launched the Sean John Women's Collection and the Sean John Eyewear Collection.